Google Ads, previously known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to display ads on Google and its network of partner websites.
Advertisers bid on keywords relevant to their target market and pay every time someone clicks on one of their ads. The platform offers various ad formats, including text, display, video and shopping ads. Google Ads uses a bidding system to determine which ads to display, based on factors like relevance and advertiser bid.
With the ability to target specific audiences and track results, Google Ads provides businesses with a cost-effective way to reach potential customers and drive conversions.
Keyword bidding in Google Ads refers to the process of determining the cost per click (CPC) an advertiser is willing to pay for a specific keyword. The process involves advertisers bidding against each other for the opportunity to display their ads when a user searches for the keyword they have bid on.
The highest bidder doesn’t always win, as Google also considers the relevance and quality of the ad and landing page. The CPC bid is used to calculate the advertiser’s ad rank, which determines the position of their ad on the search results page. The ad rank is influenced by the advertiser’s maximum bid, the quality score of the ad, and the expected impact of ad extensions and other ad formats.
By bidding on relevant keywords, advertisers can reach their target audience more effectively and drive more traffic to their website.
A good marketing consultant will have the necessary skills to implement the best keyword research. Call us today.
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